PSP Pharma hosted Georgia’s first beauty fair, which was held at specially selected venues in Tbilisi, Kutaisi, and Batumi.
As part of the project, a 2,000 sq. m space was transformed into individual yet visually interconnected zones for 29 different companies. Each space was designed according to the specific characteristics, atmosphere, and values of each brand, allowing the companies to effectively present their products.
The project began with defining the event’s concept, style, and atmosphere, followed by the zoning of the existing space. Technical drawings and individual 3D visualizations were developed for each zone. In accordance with the approved designs, all elements of the exhibition were manufactured at our facility and then installed on site. The PSP Beauty Fair was one of the most significant and large-scale projects we successfully completed.
