{"id":498,"date":"2026-09-08T10:00:00","date_gmt":"2026-09-08T06:00:00","guid":{"rendered":"https:\/\/sectorofficial.com\/insights\/from-land-to-sold-out-the-sector-approach\/"},"modified":"2026-09-08T10:00:00","modified_gmt":"2026-09-08T06:00:00","slug":"a-good-project-is-not-always-a-strong-brand","status":"publish","type":"sector_insight","link":"https:\/\/sectorofficial.com\/ka\/insights\/a-good-project-is-not-always-a-strong-brand\/","title":{"rendered":"\u10d9\u10d0\u10e0\u10d2\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1"},"content":{"rendered":"<p>\u10e3\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0 \u10d1\u10e3\u10dc\u10d4\u10d1\u10e0\u10d8\u10d5\u10d0\u10d3 \u10d9\u10dd\u10db\u10de\u10da\u10d4\u10e5\u10e1\u10e3\u10e0\u10d8 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10d8\u10d0. Urban Land Institute \u10db\u10d0\u10e1 \u10d0\u10e6\u10ec\u10d4\u10e0\u10e1 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e1 \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d5\u10d0\u10e1, \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10e1, \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10d4\u10d1\u10e1, \u10db\u10e8\u10d4\u10dc\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10e1\u10d0\u10d1\u10dd\u10da\u10dd\u10dd \u10dd\u10de\u10d4\u10e0\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1 \u10d0\u10dc \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d0\u10e1. \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10e8\u10d8 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10d8 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10de\u10d4\u10ea\u10d8\u10d0\u10da\u10d8\u10e1\u10e2\u10d8 \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10dd\u10d1\u10e1.<\/p>\n<p>\u10d4\u10e1 \u10db\u10e0\u10d0\u10d5\u10d0\u10da\u10e4\u10d4\u10e0\u10dd\u10d5\u10dc\u10d4\u10d1\u10d0 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0. \u10de\u10e0\u10dd\u10d1\u10da\u10d4\u10db\u10d0 \u10db\u10d0\u10e8\u10d8\u10dc \u10e9\u10dc\u10d3\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d0 \u10d4\u10e0\u10d7\u10e1\u10d0 \u10d3\u10d0 \u10d8\u10db\u10d0\u10d5\u10d4 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d6\u10d4 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10e1, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d0\u10e0\u10d0 \u10d4\u10e0\u10d7\u10d8 \u10d3\u10d0 \u10d8\u10db\u10d0\u10d5\u10d4 \u10d8\u10d3\u10d4\u10d8\u10d3\u10d0\u10dc.<\/p>\n<h2>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10da\u10dd\u10d2\u10dd\u10d7\u10d8 \u10d0\u10e0 \u10d8\u10ec\u10e7\u10d4\u10d1\u10d0<\/h2>\n<p>\u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10d0\u10e0 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 \u10e3\u10d9\u10d5\u10d4 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8\u10e1, \u10da\u10dd\u10d2\u10dd\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10e1.<\/p>\n<p>McKinsey-\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d4\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10dd\u10d3\u10d4\u10e1 \u10d8\u10db\u10d0\u10e1, \u10d7\u10e3 \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8, \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10e3\u10da\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10dc\u10d3\u10dd; \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10d9\u10d8 \u10d4\u10e1 \u10d3\u10d0\u10de\u10d8\u10e0\u10d4\u10d1\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10ec\u10d4\u10e0\u10e2\u10d8\u10da\u10e8\u10d8 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da\u10d0\u10d3 \u10e3\u10dc\u10d3\u10d0 \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d3\u10d4\u10e1.<\/p>\n<p>\u10e3\u10eb\u10e0\u10d0\u10d5 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d0\u10e8\u10d8 \u10d4\u10e1 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d7\u10d0\u10d5\u10d0\u10d3 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8\u10d0.<\/p>\n<p>\u10d7\u10e3 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10d7\u10d0\u10d5\u10e1 \u10dd\u10ef\u10d0\u10ee\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da \u10e1\u10d0\u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d4\u10da \u10d2\u10d0\u10e0\u10d4\u10db\u10dd\u10d3 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10e1, \u10d4\u10e1 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10e8\u10d8 \u10d0\u10e0 \u10e3\u10dc\u10d3\u10d0 \u10e9\u10d0\u10dc\u10d3\u10d4\u10e1. \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d0\u10e0\u10d4\u10d1\u10d0, \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u10d4\u10d1\u10d8, \u10d8\u10dc\u10e4\u10e0\u10d0\u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d0, \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10ea \u10d8\u10db\u10d0\u10d5\u10d4 \u10d3\u10d0\u10de\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1 \u10e3\u10dc\u10d3\u10d0 \u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10d3\u10d4\u10e1.<\/p>\n<p>\u10e1\u10ee\u10d5\u10d0 \u10e8\u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0\u10e8\u10d8 \u10e9\u10dc\u10d3\u10d4\u10d1\u10d0 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d0 \u10d8\u10db\u10d0\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1, \u10e0\u10d0\u10e1\u10d0\u10ea \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10d0\u10db\u10d1\u10dd\u10d1\u10e1 \u10d3\u10d0 \u10e0\u10d0\u10e1\u10d0\u10ea \u10e0\u10d4\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d1\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1.<\/p>\n<h2>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d8\u10d7 \u10db\u10e2\u10d9\u10d8\u10ea\u10d3\u10d4\u10d1\u10d0<\/h2>\n<p>McKinsey-\u10d8\u10e1 2024 \u10ec\u10da\u10d8\u10e1 residential real-estate \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10e1, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0 touchpoint-\u10d4\u10d1\u10e1 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e1. \u10d0\u10d5\u10e2\u10dd\u10e0\u10d4\u10d1\u10d8 \u10d0\u10e6\u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10d4\u10dc, \u10e0\u10dd\u10db \u10db\u10d0\u10d7 \u10db\u10d8\u10d4\u10e0 \u10e8\u10d4\u10e1\u10ec\u10d0\u10d5\u10da\u10d8\u10da \u10e1\u10d0\u10ea\u10ee\u10dd\u10d5\u10e0\u10d4\u10d1\u10d4\u10da \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10e8\u10d8, \u10db\u10e1\u10d2\u10d0\u10d5\u10e1\u10d8 \u10e8\u10d4\u10dc\u10dd\u10d1\u10d8\u10e1 \u10db\u10d0\u10ee\u10d0\u10e1\u10d8\u10d0\u10d7\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 - \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1, \u10da\u10dd\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1, \u10d0\u10e1\u10d0\u10d9\u10d8\u10e1\u10d0 \u10d3\u10d0 amenities-\u10d8\u10e1 - \u10d2\u10d0\u10d7\u10d5\u10d0\u10da\u10d8\u10e1\u10ec\u10d8\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2\u10d0\u10ea, \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10d1\u10d0\u10da\u10d8 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10e5\u10dd\u10dc\u10d4 \u10db\u10dd\u10d7\u10d0\u10db\u10d0\u10e8\u10d4\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 15%-\u10db\u10d3\u10d4 \u10e1\u10ee\u10d5\u10d0\u10dd\u10d1\u10d0 \u10d3\u10d0\u10e4\u10d8\u10e5\u10e1\u10d8\u10e0\u10d3\u10d0.<\/p>\n<p>\u10d4\u10e1 \u10d0\u10e0 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10e0\u10dd\u10db \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10d0\u10d5\u10e2\u10dd\u10db\u10d0\u10e2\u10e3\u10e0\u10d0\u10d3 15%-\u10d8\u10d0\u10dc \u10e4\u10d8\u10dc\u10d0\u10dc\u10e1\u10e3\u10e0 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0\u10e1 \u10e5\u10db\u10dc\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4 - \u10d9\u10d5\u10da\u10d4\u10d5\u10d0 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da residential rental \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10e1 \u10d4\u10ee\u10d4\u10d1\u10d0.<\/p>\n<p>\u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc \u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10e1 \u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10e1: \u10e3\u10eb\u10e0\u10d0\u10d5 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d0\u10e8\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d0\u10e6\u10e5\u10db\u10e3\u10da\u10d8 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e4\u10d8\u10d6\u10d8\u10d9\u10e3\u10e0\u10d8 \u10db\u10d0\u10ee\u10d0\u10e1\u10d8\u10d0\u10d7\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10d7 \u10d0\u10e0 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0.<\/p>\n<p>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8, \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0, \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d0\u10ea \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10d0\u10e6\u10e5\u10db\u10d8\u10e1 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8\u10d0.<\/p>\n<h2>\u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d0 \u10d8\u10ec\u10e7\u10d4\u10d1\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d0\u10d2\u10d4\u10d1\u10d8\u10d7<\/h2>\n<p>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e1\u10e3\u10e1\u10e2\u10d8 \u10db\u10d0\u10e8\u10d8\u10dc \u10ee\u10d3\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10ef\u10d4\u10e0 \u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0 \u10d2\u10d6\u10d0\u10d5\u10dc\u10d8\u10da\u10d8 \u10d3\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10d5\u10d4\u10eb\u10d4\u10d1\u10d7 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10d4\u10e1 \u10d2\u10d6\u10d0\u10d5\u10dc\u10d8\u10da\u10d8 \u10e3\u10dc\u10d3\u10d0 \u10db\u10dd\u10d5\u10d0\u10e0\u10d2\u10dd\u10d7.<\/p>\n<p>McKinsey-\u10d8\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10db\u10d4\u10d7\u10dd\u10d3\u10dd\u10da\u10dd\u10d2\u10d8\u10d0\u10ea \u10e1\u10d0\u10de\u10d8\u10e0\u10d8\u10e1\u10de\u10d8\u10e0\u10dd \u10da\u10dd\u10d2\u10d8\u10d9\u10d0\u10e1 \u10e3\u10e1\u10d5\u10d0\u10db\u10e1 \u10ee\u10d0\u10d6\u10e1: \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d8 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d6\u10e6\u10d5\u10e0\u10d8\u10e1\u10d0\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d4\u10d2\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d9\u10d5\u10da\u10d4\u10d5\u10d0 \u10d3\u10d0 \u10e4\u10d0\u10e5\u10e2\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d0.<\/p>\n<p>\u10d3\u10d4\u10d5\u10d4\u10da\u10dd\u10de\u10d4\u10e0\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d4\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10e0\u10dd\u10db \u10d9\u10d8\u10d7\u10ee\u10d5\u10d4\u10d1\u10d8 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d3\u10d0\u10ec\u10e7\u10d4\u10d1\u10d0\u10db\u10d3\u10d4 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10e7\u10dd\u10e1 \u10de\u10d0\u10e1\u10e3\u10ee\u10d2\u10d0\u10ea\u10d4\u10db\u10e3\u10da\u10d8.<\/p>\n<p>\u10d5\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d5\u10e5\u10db\u10dc\u10d8\u10d7?<\/p>\n<p>\u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8?<\/p>\n<p>\u10e0\u10d0\u10e1 \u10d5\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d1\u10d7 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10e1?<\/p>\n<p>\u10e0\u10d0\u10e2\u10dd\u10db \u10e3\u10dc\u10d3\u10d0 \u10d0\u10d2\u10d5\u10d8\u10e0\u10e9\u10d8\u10dd\u10e1?<\/p>\n<h2>\u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d0\u10d0 \u10d3\u10d0 \u10d0\u10e0\u10d0 \u10e1\u10da\u10dd\u10d2\u10d0\u10dc\u10d8<\/h2>\n<p>\u10d9\u10d0\u10e0\u10d2\u10d8 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 \u10e1\u10d0\u10d1\u10dd\u10da\u10dd\u10dd\u10d3 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d6\u10e6\u10d5\u10e0\u10d0\u10d5\u10e1 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d8\u10db\u10d0\u10e1, \u10e0\u10d0\u10e1 \u10d5\u10d0\u10db\u10d1\u10dd\u10d1\u10d7, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d8\u10db\u10d0\u10e1\u10d0\u10ea, \u10e0\u10d0\u10e1 \u10d5\u10d0\u10d9\u10d4\u10d7\u10d4\u10d1\u10d7.<\/p>\n<p>\u10d7\u10e3 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10d8\u10d3\u10d4\u10d0 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0\u10d0\u10d3 \u10eb\u10da\u10d8\u10d4\u10e0\u10d8\u10d0, \u10db\u10d8\u10e1\u10d8 \u10d9\u10d5\u10d0\u10da\u10d8 \u10e3\u10dc\u10d3\u10d0 \u10e9\u10d0\u10dc\u10d3\u10d4\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10e8\u10d8, \u10d0\u10e0\u10e5\u10d8\u10e2\u10d4\u10e5\u10e2\u10e3\u10e0\u10d0\u10e8\u10d8, \u10e4\u10d0\u10e1\u10e8\u10d8, \u10d1\u10e0\u10d4\u10dc\u10d3\u10e8\u10d8, \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10e8\u10d8, \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d0\u10e8\u10d8.<\/p>\n<p>\u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 \u10d0\u10e5 \u10d2\u10d0\u10d3\u10d0\u10d3\u10d8\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8 \u10d5\u10d8\u10d6\u10e3\u10d0\u10da\u10e3\u10e0\u10d8 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d8\u10d3\u10d0\u10dc \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e8\u10d8.<\/p>\n<h2>SECTOR VIEW<\/h2>\n<p>SECTOR-\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10d1\u10dd\u10da\u10dd\u10e1 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10e4\u10d4\u10dc\u10d0 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1.<\/p>\n<p>\u10d8\u10e1 \u10d0\u10e0\u10d8\u10e1 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10db\u10d8\u10e6\u10d4\u10d1\u10e3\u10da\u10d8 \u10ea\u10dd\u10d3\u10dc\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d3\u10d0\u10e5\u10db\u10dc\u10d0 \u10db\u10d9\u10d0\u10e4\u10d8\u10dd \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0\u10d3 \u10d3\u10d0 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2, \u10d0\u10db \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10d3\u10d0\u10e2\u10d0\u10dc\u10d0 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc \u10d4\u10e2\u10d0\u10de\u10d6\u10d4.<\/p>\n<p>\u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10e9\u10d5\u10d4\u10dc\u10d8 \u10da\u10dd\u10d2\u10d8\u10d9\u10d0 \u10d0\u10e1\u10d4\u10d7\u10d8\u10d0:<\/p>\n<p>\u10d9\u10d5\u10da\u10d4\u10d5\u10d0 | \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8 | \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 | \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 | \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0 | \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 | \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0.<\/p>\n<p>\u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d4\u10e1 \u10d4\u10e2\u10d0\u10de\u10d4\u10d1\u10d8 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d8\u10e1\u10d2\u10d0\u10dc \u10d3\u10d0\u10db\u10dd\u10e3\u10d9\u10d8\u10d3\u10d4\u10d1\u10da\u10d0\u10d3 \u10d5\u10d8\u10d7\u10d0\u10e0\u10d3\u10d4\u10d1\u10d0, \u10d1\u10e0\u10d4\u10dc\u10d3\u10e1 \u10e3\u10ec\u10d4\u10d5\u10e1 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10d0\u10ee\u10e1\u10dc\u10d0.<\/p>\n<p>\u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d4\u10e0\u10d7\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10d3\u10d0\u10dc \u10db\u10dd\u10d3\u10d8\u10e1, \u10d7\u10d0\u10d5\u10d0\u10d3 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10d8\u10ec\u10e7\u10d4\u10d1\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d3\u10d0\u10de\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10db\u10e2\u10d9\u10d8\u10ea\u10d4\u10d1\u10d0\u10e1.<\/p>\n<h3>\u10ec\u10e7\u10d0\u10e0\u10dd\u10d4\u10d1\u10d8<\/h3>\n<p><a href=\"https:\/\/knowledge.uli.org\/reports\/research-reports\/2025\/development-for-nondevelopers\" target=\"_blank\" rel=\"noopener noreferrer\">Urban Land Institute \u2014 Development for Nondevelopers, 2025<\/a><br \/><a href=\"https:\/\/www.mckinsey.com\/industries\/real-estate\/our-insights\/the-new-real-estate-investment-edge-tech-enabled-brand-cx-and-loyalty\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey \u2014 The new real estate investment edge: Tech-enabled brand, CX, and loyalty<\/a><br \/><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/how-we-help-clients\/branding\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey \u2014 Branding: Growth, Marketing &amp; Sales<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u10d0\u10e0\u10e5\u10d8\u10e2\u10d4\u10e5\u10e2\u10e3\u10e0\u10d0, \u10da\u10dd\u10d9\u10d0\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10d4\u10da\u10d8\u10d0. \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d7\u10e3 \u10db\u10d0\u10d7\u10d8 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10db\u10d9\u10d0\u10e4\u10d8\u10dd \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0\u10d3 \u10d3\u10d0 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10d3 \u10d5\u10d4\u10e0 \u10d2\u10d0\u10e0\u10d3\u10d0\u10d8\u10e5\u10db\u10dc\u10d0, \u10d1\u10d0\u10d6\u10d0\u10e0\u10db\u10d0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10d8\u10e1\u10d4 \u10d5\u10d4\u10e0 \u10d3\u10d0\u10d8\u10dc\u10d0\u10ee\u10dd\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d3\u10d4\u10d5\u10d4\u10da\u10dd\u10de\u10d4\u10e0\u10db\u10d0 \u10e9\u10d0\u10d8\u10e4\u10d8\u10e5\u10e0\u10d0.<\/p>","protected":false},"featured_media":581,"menu_order":0,"template":"","insight_category":[14],"class_list":["post-498","sector_insight","type-sector_insight","status-publish","has-post-thumbnail","hentry","insight_category-strategy-brand"],"_links":{"self":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/sector_insight\/498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/sector_insight"}],"about":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/types\/sector_insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/media\/581"}],"wp:attachment":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/insight_category?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}