{"id":22,"date":"2026-08-04T09:17:45","date_gmt":"2026-08-04T09:17:45","guid":{"rendered":"https:\/\/sectorofficial.com\/?page_id=22"},"modified":"2026-09-21T16:32:38","modified_gmt":"2026-09-21T12:32:38","slug":"insights","status":"publish","type":"page","link":"https:\/\/sectorofficial.com\/ka\/insights\/","title":{"rendered":"\u10d0\u10dc\u10d0\u10da\u10d8\u10e2\u10d8\u10d9\u10d0"},"content":{"rendered":"<main id='oxy-main'><div class=\"oxy-container-22-105 oxy-container sc-page\"><section class=\"oxy-container-22-113 oxy-container sc-ins-band\"><div class=\"oxy-container-22-110 oxy-container sc-ins-band-copy\"><p class=\"oxy-text-22-106 oxy-text sc-eyebrow\" data-entrance=\"slideUp\">\n\u10d0\u10dc\u10d0\u10da\u10d8\u10e2\u10d8\u10d9\u10d0\n<\/p><h1 class=\"oxy-text-22-107 oxy-text sc-h2\" data-entrance=\"slideUp\">\n\u10d8\u10d3\u10d4\u10d4\u10d1\u10d8. \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8. \u10ee\u10d4\u10d3\u10d5\u10d4\u10d1\u10d8.\n<\/h1><div class=\"oxy-text-22-108 oxy-text sc-rule-short\" data-entrance=\"slideUp\">\n\n<\/div><p class=\"oxy-text-22-109 oxy-text sc-lead\" data-entrance=\"slideUp\">\n\u10d5\u10d0\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d7 \u10ea\u10dd\u10d3\u10dc\u10d0\u10e1, \u10d9\u10d5\u10da\u10d4\u10d5\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d2\u10d5\u10d4\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d0 \u10e3\u10d9\u10d4\u10d7 \u10d2\u10d0\u10d5\u10d8\u10d2\u10dd\u10d7 \u10e3\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8, \u10db\u10d8\u10e1\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8.\n<\/p><\/div><div class=\"oxy-container-22-112 oxy-container sc-ins-band-media\"><\/div><\/section><section class=\"oxy-container-22-126 oxy-container sc-ins-filters\" data-entrance=\"slideUp\"><div class=\"oxy-container-22-125 oxy-container sc-container sc-ins-filters-row\"><div class=\"oxy-container-22-121 oxy-container sc-ins-tabs\"><a class=\"oxy-text-link-22-194 oxy-text-link sc-ins-tab sc-ins-tab-active\" href=\"\/ka\/insights\/\" target=\"_self\" style=\"text-decoration:none\" aria-pressed=\"true\">\n\u10e7\u10d5\u10d4\u10da\u10d0 \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0\n<\/a><a class=\"oxy-text-link-22-195 oxy-text-link sc-ins-tab\" href=\"\/ka\/insights\/category\/market-trends\/\" target=\"_self\" style=\"text-decoration:none\" aria-pressed=\"false\">\n\u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 &amp; \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8\n<\/a><a class=\"oxy-text-link-22-196 oxy-text-link sc-ins-tab\" href=\"\/ka\/insights\/category\/strategy-brand\/\" target=\"_self\" style=\"text-decoration:none\" aria-pressed=\"false\">\n\u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 &amp; \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\n<\/a><a class=\"oxy-text-link-22-197 oxy-text-link sc-ins-tab\" href=\"\/ka\/insights\/category\/architecture-product\/\" target=\"_self\" style=\"text-decoration:none\" aria-pressed=\"false\">\n\u10d0\u10e0\u10e5\u10d8\u10e2\u10d4\u10e5\u10e2\u10e3\u10e0\u10d0 &amp; \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\n<\/a><a class=\"oxy-text-link-22-198 oxy-text-link sc-ins-tab\" href=\"\/ka\/insights\/category\/communication-content\/\" target=\"_self\" style=\"text-decoration:none\" aria-pressed=\"false\">\n\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 &amp; \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8\n<\/a><a class=\"oxy-text-link-22-199 oxy-text-link sc-ins-tab\" href=\"\/ka\/insights\/category\/growth-sales\/\" target=\"_self\" style=\"text-decoration:none\" aria-pressed=\"false\">\n\u10d6\u10e0\u10d3\u10d0 &amp; \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\n<\/a><a class=\"oxy-text-link-22-200 oxy-text-link sc-ins-tab\" href=\"\/ka\/insights\/category\/technology-innovation\/\" target=\"_self\" style=\"text-decoration:none\" aria-pressed=\"false\">\n\u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d0 &amp; \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d0\n<\/a><\/div><div class=\"oxy-container-22-124 oxy-container sc-ins-search\"><div class=\"oxy-shortcode-22-201 oxy-shortcode sc-ins-search-shortcode\"><input type=\"search\" class=\"sc-ins-search-input\" placeholder=\"\u10eb\u10d4\u10d1\u10dc\u10d0\" aria-label=\"\u10eb\u10d4\u10d1\u10dc\u10d0 \u10e1\u10e2\u10d0\u10e2\u10d8\u10d4\u10d1\u10e8\u10d8\" autocomplete=\"off\"><\/div><div class=\"oxy-svg-icon-22-123 oxy-svg-icon\">\n<svg viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"10.2\" cy=\"10.2\" r=\"6.4\" stroke=\"currentColor\" stroke-width=\"1\"><\/circle><path d=\"M14.9 14.9 20.9 20.9\" stroke=\"currentColor\" stroke-width=\"1\"><\/path><\/svg>\n<\/div><\/div><\/div><\/section><section class=\"oxy-container-22-173 oxy-container sc-ins-grid-sec\" data-entrance=\"slideUp\"><div class=\"oxy-container-22-172 oxy-container sc-container sc-ins-grid\"><div class=\"oxy-shortcode-22-202 oxy-shortcode sc-ins-grid-shortcode\"><a href=\"https:\/\/sectorofficial.com\/ka\/insights\/the-rules-of-the-real-estate-market-are-changing\/\" class=\"oxy-container sc-ins-card\" data-category=\"market-trends\" data-search=\"the rules of the real estate market are changing in 2025, global real estate investment transaction volumes increased by 14%, reaching $888.6 billion. pwc and the urban land institute\u2019s 2026 global outlook sees this as a sign of market recovery. yet the broader picture presented by the same report is even more interesting: the market is gaining momentum, but it is not returning to the old rules. what is defining this new reality? 01 - efficiency is now a strategic issue jll\u2019s 2026 global outlook identifies efficiency as one of the key forces shaping commercial real estate. rising construction, energy, and operating costs are forcing projects to manage both investment and day-to-day operations with greater precision. in jll\u2019s survey of experts across 37 markets, 88% expected construction or fit-out costs to increase in 2026 - 69% anticipated a moderate increase, while 19% expected a significant one. for developers, this means efficiency is no longer simply about reducing costs. decisions about product, space, pricing, technology, and operations need to work within a single business logic from the outset. 02 - lower new supply is increasing the importance of quality according to jll, the pipeline of new projects had already been declining across many developed markets due to high construction and financing costs. additional cost pressures in 2026 have reinforced this trend, contributing in some markets to a shortage of high-quality new space and a widening gap between prime and secondary assets. pwc\/uli\u2019s u.s. research reveals another interesting contrast: among 27 property subcategories, the investment outlook improved for 16 in 2026, while the development outlook declined for 18. these are assessments by u.s. respondents rather than global market statistics, but they illustrate an important tension: interest in real estate can increase even as developing new projects becomes more difficult. 03 - consumers are evaluating more than square metres experience is playing an increasingly important role in real estate value. in jll\u2019s future of work 2026 survey, 62% of organizations prioritize building quality and amenities over a prime location, while 66% prefer ai-enabled buildings to those with basic building management systems. these figures relate specifically to commercial real estate and workplaces and should not be directly applied to the residential market. however, they clearly indicate that functional quality, experience, and technological capabilities are becoming increasingly important factors in user decisions. for sector, there is an important connection here: experience does not begin with communication. it must be built into the product. 04 - the ai conversation is moving toward specific use cases ai is no longer only a topic for the future of real estate, although adoption remains uneven. in deloitte\u2019s 2026 commercial real estate outlook, 19% of respondents say their organizations are still at an early stage of the ai journey, while 27% face technical challenges, a lack of relevant expertise, or resistance to change during implementation. deloitte particularly emphasizes the importance of reliable data and technological readiness. in europe, adoption is accelerating. according to pwc\/uli\u2019s emerging trends europe 2026, 75% of respondents report using ai or machine learning in their real estate activities, compared with 51% the previous year. this figure relates specifically to the european survey. the question, therefore, is becoming less about \u201care we using ai?\u201d and more about \u201cwhich decisions does it help us make better?\u201d 05 - real estate is becoming increasingly connected to technology and infrastructure one of the developments highlighted in 2026 research is the growing convergence of real estate and infrastructure. in pwc\/uli\u2019s global study, data centers are identified as one of the major opportunities across all three regions - the americas, europe, and asia-pacific. at the same time, their development depends on access to land, energy, and water and requires significant capital expenditure. this does not mean that trends affecting data centers should be directly applied to residential development. the broader shift is more important: real estate value is becoming increasingly dependent on the systems to which an asset is connected - energy, technology, data, and infrastructure. sector view one common pattern emerges from the 2026 landscape: a development project can increasingly no longer be viewed as a collection of independent decisions. market research influences the product. the product influences positioning. positioning influences brand and communication. communication influences demand. and data should improve decision-making at every stage. this is why, in modern real estate development, competitive advantage is often created not by one strong component, but by the way all components work together. this is also the sector approach: knowledge is not simply about collecting information. its value emerges when research becomes the right decision, the decision becomes action, and the action becomes a measurable business result. sources pwc &amp; uli \u2014 emerging trends in real estate: global outlook 2026jll \u2014 global real estate outlook 2026: mid-year updatedeloitte \u2014 2026 commercial real estate outlookpwc &amp; uli \u2014 emerging trends in real estate: europe 2026pwc &amp; uli \u2014 2026 property type outlook, u.s. &amp; canada market &amp; trends\" style=\"text-decoration:none;color:inherit\">\n  <div class=\"oxy-container sc-ins-card-img\"><\/div>\n  <p class=\"oxy-text sc-ins-cat\">\n\u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 &amp; \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10d8<\/p>\n  <p class=\"oxy-text sc-ins-title\">\n\u10e3\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10ec\u10d4\u10e1\u10d4\u10d1\u10d8 \u10d8\u10ea\u10d5\u10da\u10d4\u10d1\u10d0<\/p>\n  <p class=\"oxy-text sc-ins-excerpt\">\n2025 \u10ec\u10d4\u10da\u10e1 \u10e3\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10e1\u10d0\u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10dd \u10e2\u10e0\u10d0\u10dc\u10d6\u10d0\u10e5\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10ea\u10e3\u10da\u10dd\u10d1\u10d0 14%-\u10d8\u10d7 \u10d2\u10d0\u10d8\u10d6\u10d0\u10e0\u10d3\u10d0 \u10d3\u10d0 $888.6 \u10db\u10d8\u10da\u10d8\u10d0\u10e0\u10d3\u10e1 \u10db\u10d8\u10d0\u10e6\u10ec\u10d8\u10d0. PwC-\u10d8\u10e1\u10d0 \u10d3\u10d0 Urban Land Institute-\u10d8\u10e1 2026 \u10ec\u10da\u10d8\u10e1 \u10d2\u10da\u10dd\u10d1\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d8\u10db\u10dd\u10ee\u10d8\u10da\u10d5\u10d0 \u10d0\u10db\u10d0\u10e1 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10d0\u10e6\u10d3\u10d2\u10d4\u10dc\u10d8\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d3 \u10d2\u10d0\u10dc\u10d8\u10ee\u10d8\u10da\u10d0\u10d5\u10e1. \u10d7\u10e3\u10db\u10ea\u10d0, \u10d8\u10db\u10d0\u10d5\u10d4 \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10e1\u10e3\u10e0\u10d0\u10d7\u10d8 \u10e3\u10e4\u10e0\u10dd \u10e1\u10d0\u10d8\u10dc\u10e2\u10d4\u10e0\u10d4\u10e1\u10dd\u10d0: \u10d1\u10d0\u10d6\u10d0\u10e0\u10d8 \u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d3\u10d4\u10d1\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10eb\u10d5\u10d4\u10da \u10ec\u10d4\u10e1\u10d4\u10d1\u10e1 \u10d0\u10e6\u10d0\u10e0 \u10e3\u10d1\u10e0\u10e3\u10dc\u10d3\u10d4\u10d1\u10d0.<\/p>\n  <div class=\"oxy-container sc-ins-meta\">\n<span class=\"oxy-text sc-ins-meta-text\">\n15 \u10e1\u10d4\u10e5\u10e2\u10d4\u10db\u10d1\u10d4\u10e0\u10d8, 2026 \u00b7 4 \u10ec\u10d7 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d0\u10d5\u10d8<\/span>\n<div class=\"oxy-svg-icon\">\n<svg width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M0 5h14M10.5 1L15 5l-4.5 4\" style=\"stroke:currentColor;stroke-width:1\"><\/path><\/svg><\/div>\n  <\/div>\n<\/a>\n\t\t<a href=\"https:\/\/sectorofficial.com\/ka\/insights\/a-good-project-is-not-always-a-strong-brand\/\" class=\"oxy-container sc-ins-card\" data-category=\"strategy-brand\" data-search=\"a good project is not always a strong brand architecture, location, and product are the foundations of a project. but if their value is not translated into clear positioning and a consistent experience, the market may not perceive the project the way the developer intended. real estate development is inherently complex. the urban land institute describes it as a process that connects planning, design, finance, construction, and ultimately operations or sale. as a result, many different specialists are involved in creating a project. this diversity is essential. the problem begins when different disciplines work on the same project, but not from the same idea. a brand does not start with a logo building a strong brand does not mean adding a name, logo, and advertising campaign to an already developed project. according to mckinsey, brand positioning should be based on what is meaningful, distinctive, and credible to the customer - and that promise should then be delivered consistently across different customer touchpoints. this is particularly important in real estate because the product itself is part of the brand experience. if a project positions itself as a residential environment designed for families, this should not exist only in the campaign. the layouts, shared spaces, infrastructure, services, and customer experience should all reinforce the same promise. otherwise, a gap emerges between what the project says and what it actually offers. brand value is proven through experience mckinsey\u2019s 2024 residential real estate analysis connects brand, customer experience, and technology-enabled touchpoints. the authors note that among the residential platforms they studied, even after accounting for comparable building characteristics - including location, age, and amenities - there was a difference of up to 15% between the highest- and lowest-performing players. this does not mean that a strong brand automatically creates a 15% financial advantage in every market - the research focuses on specific residential rental platforms. but it highlights an important connection: in real estate, perceived value is not created by physical characteristics alone. brand, experience, service, and digital interactions are also part of how the product is perceived. differentiation starts with understanding the customer brand strategy is at its weakest when the message is created first and only then do we look for an audience to fit it to. mckinsey\u2019s branding methodology emphasises the opposite logic: distinctive positioning should be informed by research into customer needs and segments and by evidence-based decision-making. for a development project, this means answering several questions before communication begins: who are we creating this for? what do they value? what are we offering that is different? why should they choose us? positioning is a decision, not a slogan ultimately, strong positioning determines not only what we say, but also what we do. if a project\u2019s strategic idea is genuinely strong, its influence should be visible in the product, architecture, pricing, brand, content, sales experience, and customer relationship. this is where branding moves beyond visual identity and becomes part of business strategy. sector view for sector, a brand is not a layer of communication added at the end of a project. it is the transformation of knowledge about the market, customer, and product into clear positioning - and then the consistent translation of that positioning across every important stage of the project. that is why our logic is: research | product | positioning | brand | experience | communication | demand when these stages develop independently, the brand has to explain the project. when they originate from one strategy, the project itself begins to prove the brand promise. sources urban land institute \u2014 development for nondevelopers, 2025mckinsey \u2014 the new real estate investment edge: tech-enabled brand, cx, and loyaltymckinsey \u2014 branding: growth, marketing &amp; sales strategy &amp; brand\" style=\"text-decoration:none;color:inherit\">\n  <div class=\"oxy-container sc-ins-card-img\"><\/div>\n  <p class=\"oxy-text sc-ins-cat\">\n\u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 &amp; \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8<\/p>\n  <p class=\"oxy-text sc-ins-title\">\n\u10d9\u10d0\u10e0\u10d2\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1<\/p>\n  <p class=\"oxy-text sc-ins-excerpt\">\n\u10d0\u10e0\u10e5\u10d8\u10e2\u10d4\u10e5\u10e2\u10e3\u10e0\u10d0, \u10da\u10dd\u10d9\u10d0\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10d4\u10da\u10d8\u10d0. \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d7\u10e3 \u10db\u10d0\u10d7\u10d8 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10db\u10d9\u10d0\u10e4\u10d8\u10dd \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0\u10d3 \u10d3\u10d0 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10d3 \u10d5\u10d4\u10e0 \u10d2\u10d0\u10e0\u10d3\u10d0\u10d8\u10e5\u10db\u10dc\u10d0, \u10d1\u10d0\u10d6\u10d0\u10e0\u10db\u10d0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10d8\u10e1\u10d4 \u10d5\u10d4\u10e0 \u10d3\u10d0\u10d8\u10dc\u10d0\u10ee\u10dd\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d3\u10d4\u10d5\u10d4\u10da\u10dd\u10de\u10d4\u10e0\u10db\u10d0 \u10e9\u10d0\u10d8\u10e4\u10d8\u10e5\u10e0\u10d0.<\/p>\n  <div class=\"oxy-container sc-ins-meta\">\n<span class=\"oxy-text sc-ins-meta-text\">\n8 \u10e1\u10d4\u10e5\u10e2\u10d4\u10db\u10d1\u10d4\u10e0\u10d8, 2026 \u00b7 3 \u10ec\u10d7 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d0\u10d5\u10d8<\/span>\n<div class=\"oxy-svg-icon\">\n<svg width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M0 5h14M10.5 1L15 5l-4.5 4\" style=\"stroke:currentColor;stroke-width:1\"><\/path><\/svg><\/div>\n  <\/div>\n<\/a>\n\t\t<a href=\"https:\/\/sectorofficial.com\/ka\/insights\/product-comes-before-marketing\/\" class=\"oxy-container sc-ins-card\" data-category=\"architecture-product\" data-search=\"product comes before marketing the positioning of a development project does not begin with a campaign. apartment size and layout, shared spaces, infrastructure, natural light, and everyday comfort already create the value that the brand and marketing must later be able to communicate. customer needs are changing, and these changes should not be reflected only in advertising messages. they need to appear in the product first. more space does not always mean more value according to the 2025 america at home study, 40% of surveyed u.s. consumers were willing to consider a smaller home \u2014 compared with 21% in 2022. another 25% were willing to accept smaller rooms, up from 16% in 2022. across its four phases, the study included nearly 16,000 respondents. the same research also highlighted growing interest in flexible, multifunctional spaces, health-related features, and a stronger connection to the outdoors. these are u.s. findings and cannot automatically be applied to other markets. but they point to an important principle for developers: the right product does not simply mean more square metres. what matters is what the space does for the customer. customers choose the environment along with the home in an nahb study of more than 3,000 current and prospective u.s. home buyers, preferred community features included proximity to retail - 70%, proximity to a park - 66%, walking\/jogging trails - 66%, and a walkable environment - 65%. these figures also relate specifically to the u.s. market. for sector, however, their significance is clear: the residential product does not end at the apartment door. the courtyard, landscaping, mobility, shared spaces, services, and the project\u2019s relationship with its surroundings are all part of the final offer. details that create real value for the customer a broader 2025 u.s. study points in a similar direction: in exchange for less space, consumers increasingly valued energy efficiency, air and water quality, flexible spaces, and a stronger connection to nature. this does not mean that every project needs the same services or features. on the contrary, this is precisely where research becomes important. product development is about making choices putting every current trend into one project is not a good product strategy. different audiences have different priorities. different price segments come with different expectations. different locations offer different advantages and constraints. so, the question should not be: \u201cwhich feature is popular right now?\u201d the more important questions are: who will live here? how will they live? what are they willing to pay for? what is essential to them, and what is simply desirable? and which decision creates a meaningful difference compared with competitors? the answers to these questions begin to define the apartment mix, layouts, infrastructure, shared spaces, pricing, and ultimately \u2014 positioning. sector view communication for a development project should not begin with what can we say about the project? it should begin with a different question: what have we created that is worth talking about? that is why, in sector\u2019s approach, research, product, architecture, brand, and marketing are not independent stages. audience insight | product decisions | space &amp; experience | positioning | communication | demand when this connection exists from the beginning, marketing no longer has to invent the product\u2019s value. its role is to identify the value that has already been created, articulate it clearly, and bring it to the customer. sources national association of realtors \u2014 america at home study, 2025nahb \u2014 home buyers&#039; ideal communitynahb \u2014 home buyers preferences for window and door featuresnahb \u2014 home buyers are looking for amenity loaded kitchens and bathrooms architecture &amp; product\" style=\"text-decoration:none;color:inherit\">\n  <div class=\"oxy-container sc-ins-card-img\"><\/div>\n  <p class=\"oxy-text sc-ins-cat\">\n\u10d0\u10e0\u10e5\u10d8\u10e2\u10d4\u10e5\u10e2\u10e3\u10e0\u10d0 &amp; \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8<\/p>\n  <p class=\"oxy-text sc-ins-title\">\n\u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d0\u10db\u10d3\u10d4 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8\u10d0 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8<\/p>\n  <p class=\"oxy-text sc-ins-excerpt\">\n\u10d3\u10d4\u10d5\u10d4\u10da\u10dd\u10de\u10d4\u10e0\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10d7 \u10d0\u10e0 \u10d8\u10ec\u10e7\u10d4\u10d1\u10d0. \u10d1\u10d8\u10dc\u10d8\u10e1 \u10d6\u10dd\u10db\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d0\u10e0\u10d4\u10d1\u10d0, \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u10d4\u10d1\u10d8, \u10d8\u10dc\u10e4\u10e0\u10d0\u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d0, \u10d1\u10e3\u10dc\u10d4\u10d1\u10e0\u10d8\u10d5\u10d8 \u10d2\u10d0\u10dc\u10d0\u10d7\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10e7\u10dd\u10d5\u10d4\u10da\u10d3\u10e6\u10d8\u10e3\u10e0\u10d8 \u10d9\u10dd\u10db\u10e4\u10dd\u10e0\u10e2\u10d8 \u10e3\u10d9\u10d5\u10d4 \u10e5\u10db\u10dc\u10d8\u10e1 \u10d8\u10db \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0\u10e1, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10ea \u10db\u10dd\u10d2\u10d5\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8\u10d7 \u10d1\u10e0\u10d4\u10dc\u10d3\u10db\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10e8\u10d4\u10eb\u10da\u10dd\u10e1.<\/p>\n  <div class=\"oxy-container sc-ins-meta\">\n<span class=\"oxy-text sc-ins-meta-text\">\n1 \u10e1\u10d4\u10e5\u10e2\u10d4\u10db\u10d1\u10d4\u10e0\u10d8, 2026 \u00b7 3 \u10ec\u10d7 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d0\u10d5\u10d8<\/span>\n<div class=\"oxy-svg-icon\">\n<svg width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M0 5h14M10.5 1L15 5l-4.5 4\" style=\"stroke:currentColor;stroke-width:1\"><\/path><\/svg><\/div>\n  <\/div>\n<\/a>\n\t\t<a href=\"https:\/\/sectorofficial.com\/ka\/insights\/more-content-does-not-always-mean-more-communication\/\" class=\"oxy-container sc-ins-card\" data-category=\"communication-content\" data-search=\"more content does not always mean more communication real estate buyers today have access to more information than ever before. this means that a project\u2019s challenge is no longer simply visibility. what matters is how quickly and clearly customers can understand what the project offers and why it matters to them. the real estate search process is already highly digital. according to the u.s. national association of realtors\u00ae, in 2024, searching for properties online was the first step for 43% of buyers. in the digital environment, buyers placed particular value on photos, detailed property information, and floor plans. zillow\u2019s 2025 research on prospective buyers presents a similarly interesting picture: 33% of respondents identified a floor plan as the most important element of an online property listing, 26% chose high-quality photography, and 20% selected a 3d or virtual tour. only 4% ranked video first. these findings relate specifically to prospective u.s. buyers and should not be directly generalised to other markets. this points to an important conclusion: customers do not simply need more content. they need the right information at the right moment. strong visuals are still essential. but visuals alone are no longer enough. a development project is a complex product. customers need to understand the location, architecture, layout, price, infrastructure, surroundings, construction stage, terms and, ultimately, what it will be like to live there. this is why project communication is not simply about producing beautiful renders. its role is to organise complex information and turn it into meaning. this becomes especially important when many projects in the market begin to look and sound alike. \u201cpremium.\u201d \u201ccomfort.\u201d \u201ccontemporary.\u201d \u201cprime location.\u201d \u201ca new standard of living.\u201d the more often these promises are repeated, the less information each of them gives the customer. customers search with questions, not slogans the way people search online is changing as well. in realtor.com\u2019s 2025 research, nearly two-thirds of current and prospective buyers said that existing search systems made it difficult to find criteria that genuinely mattered to them; 62% wanted to simply describe the kind of home they needed and receive relevant results. in response to this behaviour, the platform introduced natural-language ai-powered search. this is an example from a specific u.s. platform and its users, but it points to an important shift in communication: people are increasingly looking for answers to specific needs rather than simply reading project descriptions. \u201cis there space to work from home?\u201d \u201cis it convenient for a family with children?\u201d \u201cwhat is within walking distance?\u201d \u201chow much natural light does it get?\u201d \u201cwhat am i getting for this price?\u201d good communication should be able to answer these questions. social media is also a space for discovery in nar\u2019s 2025 technology survey, 75% of u.s. realtors\u00ae reported using social media professionally, while 39% identified it as the technology tool that generated the highest number of quality leads. in zillow\u2019s 2025 research, 41% of prospective buyers said that an active social media presence would make them more likely to hire an agent. among millennials, the figure was 47%. these findings relate to real estate agents rather than development brands, so the two should not be treated as directly equivalent. however, they indicate that for real estate customers, digital communication is no longer simply a place to receive advertising - it is also an environment for research, discovery, and trust-building. not every channel should play the same role a website can explain the product in detail. social media can create a first point of discovery and an ongoing relationship. video content can communicate experience and emotion. 3d can visualise a space that does not yet exist. pr can build context and credibility. sales materials can help customers make a decision. the problem begins when we simply repeat the same copy and visuals across every channel. integrated communication does not mean identical communication. it means that every channel serves the same strategic idea through a different function. sector view for sector, content is not the end product. content is a tool for turning knowledge into communication. research tells us who we are talking to. the product tells us what we are offering. strategy tells us why it matters. the brand tells us how we should say it. content turns all of this into an experience the customer can understand. that is why our process does not begin with the question: \u201cwhat content should we create?\u201d we begin by asking: \u201cwhat does a person need to understand in order to see the true value of this project?\u201d only then do we choose the format, channel, and story. good communication does not mean saying more. it means communicating what matters, better. sources national association of realtors\u00ae \u2014 home search processzillow research \u2014 consumer housing trends report 2025: prospective buyersnational association of realtors\u00ae \u2014 2025 technology surveyrealtor.com \/ nar \u2014 ai-powered home search, 2025 communication &amp; content\" style=\"text-decoration:none;color:inherit\">\n  <div class=\"oxy-container sc-ins-card-img\"><\/div>\n  <p class=\"oxy-text sc-ins-cat\">\n\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0 &amp; \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8<\/p>\n  <p class=\"oxy-text sc-ins-title\">\n\u10db\u10d4\u10e2\u10d8 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10db\u10d4\u10e2 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e1 \u10d0\u10e0 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1<\/p>\n  <p class=\"oxy-text sc-ins-excerpt\">\n\u10e3\u10eb\u10e0\u10d0\u10d5\u10d8 \u10e5\u10dd\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10e7\u10d8\u10d3\u10d5\u10d4\u10da\u10e1 \u10d3\u10e6\u10d4\u10e1 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d8 \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0 \u10d0\u10e5\u10d5\u10e1, \u10d5\u10d8\u10d3\u10e0\u10d4 \u10dd\u10d3\u10d4\u10e1\u10db\u10d4. \u10d0\u10db\u10d8\u10e2\u10dd\u10db \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8\u10e1 \u10d0\u10db\u10dd\u10ea\u10d0\u10dc\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10ee\u10d8\u10da\u10d5\u10d0\u10d3\u10dd\u10d1\u10d0 \u10d0\u10e6\u10d0\u10e0 \u10d0\u10e0\u10d8\u10e1. \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8\u10d0, \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d0\u10d3 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10d3\u10d0 \u10db\u10d9\u10d0\u10e4\u10d8\u10dd\u10d3 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1 \u10d2\u10d0\u10d8\u10d2\u10dd\u10e1, \u10e0\u10d0\u10e1 \u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d1\u10e1 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8 \u10d3\u10d0, \u10e0\u10d0\u10e2\u10dd\u10db \u10d0\u10e0\u10d8\u10e1 \u10d4\u10e1 \u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8.<\/p>\n  <div class=\"oxy-container sc-ins-meta\">\n<span class=\"oxy-text sc-ins-meta-text\">\n25 \u10d0\u10d2\u10d5\u10d8\u10e1\u10e2\u10dd, 2026 \u00b7 4 \u10ec\u10d7 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d0\u10d5\u10d8<\/span>\n<div class=\"oxy-svg-icon\">\n<svg width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M0 5h14M10.5 1L15 5l-4.5 4\" style=\"stroke:currentColor;stroke-width:1\"><\/path><\/svg><\/div>\n  <\/div>\n<\/a>\n\t\t<a href=\"https:\/\/sectorofficial.com\/ka\/insights\/from-views-to-sales-what-should-a-development-project-measure\/\" class=\"oxy-container sc-ins-card\" data-category=\"growth-sales\" data-search=\"from views to sales: what should a development project measure? reach, views, clicks, and leads tell us how communication is performing. but for a development business, the more important question is different: how does attention turn into real demand, and how does demand turn into sales? buying real estate is not a single action. customers move through a process in which information search, financial assessment, consultation, project visits, and the final decision are interconnected. in zillow\u2019s 2025 study of u.s. home buyers, for example, 80% identified contacting an agent as one of their first three actions in the buying process, 55% cited getting pre-approved for a mortgage, and 51% mentioned viewing a property in person. in the same study, 79% of buyers used a real estate app. these figures relate to the u.s. secondary housing market and cannot be directly applied to development sales. but they illustrate one important point: the real estate customer journey consists of several interconnected stages. a lead is not yet demand a form submission, phone call, or message is an important signal, but not every lead has the same value. one customer may simply be asking about the price. another may be interested in a specific apartment. a third may already have the financial capacity to purchase. a fourth may be planning to make a decision several months from now. without understanding these differences, evaluating marketing purely by lead volume can be misleading. that is why it is important to see the stages that follow: interest \u2192 qualified demand \u2192 consultation \u2192 visit \u2192 offer \u2192 decision \u2192 sale this is not a universal funnel formula \u2014 the specific stages should be defined according to each project\u2019s sales model. financial readiness is part of the customer journey in zillow\u2019s 2025 prospective buyers\u2019 study, 73% of prospective u.s. buyers planned to finance their purchase with a mortgage or another type of home loan. of those, only 28% had received pre-approval, while 52% said they had paused or postponed the buying process at least once in order to save enough for a down payment. the study included more than 18,100 prospective buyers. these figures relate specifically to the u.s. financial system and u.s. consumers. however, they highlight a broader business issue: interest and actual readiness to purchase are not the same thing. a sales system should therefore know not only \u201cwho is interested?\u201d, but, where possible, \u201cat what stage of the decision-making process is this person?\u201d marketing and sales data need to connect if the marketing team sees clicks and leads while the sales team sees calls, visits, and contracts - but those datasets are not connected - valuable information is lost. a campaign may generate inexpensive leads, but very few of them may progress to a sale. another campaign may generate fewer leads, but bring in higher-quality demand. the first may look better in an advertising dashboard. the second may be better for the business. this is where crm becomes more than a contact database - it becomes a decision-making tool. the right metric depends on the business objective not every project needs the same kpis. at the launch of a new project, rapidly generating market interest may be important. at another stage of construction, the priority may be increasing qualified demand. for a project with a large inventory, the objective may be to support the sale of specific unit types. for another project, it may be re-engaging customers and accelerating decision-making. that is why asking \u201chow many leads did we get?\u201d is not enough. more useful questions are: where did the demand come from? which audience actually progressed to the next stage? which product generates more interest? where does the customer journey break down? and which actions generate real business results? data should not only describe the past a good measurement system is not simply a report prepared at the end of the month. its value lies in using the information we gain to change the next decision. if demand for a particular apartment type is high, that information matters to sales. if customers repeatedly ask the same question, it matters to communication. if many leads are lost at the same stage, it matters to process design. if a particular audience converts better, it matters to media optimisation. data becomes valuable when it feeds back into action. sector view for sector, growth does not begin with an advertising dashboard and does not end when a lead is generated. we see it as one connected chain: attention | interest | demand | sales process | conversion | business result but there is one more important step: the knowledge gained from business results needs to flow back into the system. sales data can change marketing. customer questions can change communication. demand patterns can influence pricing or product decisions. that is why, for sector, growth is not simply about generating more traffic or more leads. growth is a system that shows us not only what happened, but why it happened - and what we should do next. sources zillow research \u2014 buyers: consumer housing trends report 2025zillow research \u2014 prospective buyers: consumer housing trends report 2025zillow research \u2014 affordability metrics methodology growth &amp; sales\" style=\"text-decoration:none;color:inherit\">\n  <div class=\"oxy-container sc-ins-card-img\"><\/div>\n  <p class=\"oxy-text sc-ins-cat\">\n\u10d6\u10e0\u10d3\u10d0 &amp; \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8<\/p>\n  <p class=\"oxy-text sc-ins-title\">\n\u10dc\u10d0\u10ee\u10d5\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d0\u10db\u10d3\u10d4: \u10e0\u10d0\u10e1 \u10e3\u10dc\u10d3\u10d0 \u10d6\u10dd\u10db\u10d0\u10d5\u10d3\u10d4\u10e1 \u10d3\u10d4\u10d5\u10d4\u10da\u10dd\u10de\u10d4\u10e0\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10d4\u10e5\u10e2\u10d8<\/p>\n  <p class=\"oxy-text sc-ins-excerpt\">\nReach, views, clicks \u10d3\u10d0 leads \u10d2\u10d5\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10e1 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0. \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d3\u10d4\u10d5\u10d4\u10da\u10dd\u10de\u10d4\u10e0\u10e3\u10da\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10d9\u10d8\u10d7\u10ee\u10d5\u10d0 \u10e1\u10ee\u10d5\u10d0\u10d0: \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d2\u10d0\u10e0\u10d3\u10d0\u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0 \u10e0\u10d4\u10d0\u10da\u10e3\u10e0 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d3\u10d0 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d0 - \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d0\u10d3?<\/p>\n  <div class=\"oxy-container sc-ins-meta\">\n<span class=\"oxy-text sc-ins-meta-text\">\n18 \u10d0\u10d2\u10d5\u10d8\u10e1\u10e2\u10dd, 2026 \u00b7 4 \u10ec\u10d7 \u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d0\u10d5\u10d8<\/span>\n<div class=\"oxy-svg-icon\">\n<svg width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M0 5h14M10.5 1L15 5l-4.5 4\" style=\"stroke:currentColor;stroke-width:1\"><\/path><\/svg><\/div>\n  <\/div>\n<\/a>\n\t\t<\/div><\/div><\/section><section class=\"oxy-container-22-192 oxy-container sc-ins-strip\" data-entrance=\"slideUp\"><div class=\"oxy-container-22-191 oxy-container sc-container sc-ins-strip-row\"><div class=\"oxy-container-22-177 oxy-container sc-ins-zone\"><div class=\"oxy-container-22-175 oxy-container sc-ins-zone-ico\"><div class=\"oxy-svg-icon-22-174 oxy-svg-icon\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewbox=\"32.065 28.565 44.870 44.870\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\">\n  <g style=\"fill:none;stroke:currentColor;stroke-width:1.87;stroke-linecap:round;stroke-linejoin:round\"><g>\n    <path d=\"M37 29.5h23l12 12v31H37Z\"\/>\n    <path d=\"M60 29.5v12h12\"\/>\n    <path d=\"M44 42h10v10H44Z\"\/>\n    <path d=\"M46.2 49.5 49 46.7l2 1.9 3-3\"\/>\n    <path d=\"M44 56h20M44 62h20M44 68h20\"\/>\n  <\/g>\n<\/g>\n<\/svg>\n<\/div><\/div><p class=\"oxy-text-22-176 oxy-text\">\n<span class=\"sc-ins-accent\">\u10ea\u10dd\u10d3\u10dc\u10d0 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10d8 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.<\/span>\n<\/p><\/div><div class=\"oxy-text-22-178 oxy-text sc-ins-vdiv\">\n\n<\/div><div class=\"oxy-container-22-186 oxy-container sc-ins-zone\"><div class=\"oxy-container-22-180 oxy-container sc-ins-zone-ico\"><div class=\"oxy-svg-icon-22-179 oxy-svg-icon\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewbox=\"27.565 28.065 44.870 44.870\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\">\n  <g style=\"fill:none;stroke:currentColor;stroke-width:1.87;stroke-linecap:round;stroke-linejoin:round\"><g>\n    <path d=\"M28.5 36.5h43v28h-43Z\"\/>\n    <path d=\"m29.5 38 20.5 17L70.5 38\"\/>\n    <path d=\"m29.5 63 14.8-14M70.5 63 55.7 49\"\/>\n  <\/g>\n<\/g>\n<\/svg>\n<\/div><\/div><div class=\"oxy-container-22-185 oxy-container\"><p class=\"oxy-text-22-181 oxy-text\">\n\u10db\u10d8\u10d8\u10e6\u10d4\u10d7 SECTOR-\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d9\u10d5\u10da\u10d4\u10d5\u10d4\u10d1\u10d8, \u10d0\u10dc\u10d0\u10da\u10d8\u10e2\u10d8\u10d9\u10d0 \u10d3\u10d0 \u10e1\u10e2\u10d0\u10e2\u10d8\u10d4\u10d1\u10d8<br>\u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10d4\u10da\u10e4\u10dd\u10e1\u10e2\u10d0\u10d6\u10d4.\n<\/p><div class=\"oxy-shortcode-22-193 oxy-shortcode\"><input type=\"email\" class=\"sc-ins-email-input\" placeholder=\"\u10e8\u10d4\u10d8\u10e7\u10d5\u10d0\u10dc\u10d4\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d4\u10da\u10e4\u10dd\u10e1\u10e2\u10d8\u10e1 \u10db\u10d8\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10d8\" name=\"email\"><\/div><a class=\"oxy-container-link-22-184 oxy-container-link sc-ins-sub-link\" href=\"#\" target=\"_self\" role=\"button\" tabindex=\"0\"><div class=\"oxy-text-22-182 oxy-text\">\n\u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d4\u10e0\u10d4\u10d7 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8 \n<\/div><div class=\"oxy-svg-icon-22-183 oxy-svg-icon\">\n<svg width=\"16\" height=\"10\" viewbox=\"0 0 16 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M0 5h14M10.5 1L15 5l-4.5 4\" style=\"stroke:currentColor;stroke-width:1\"><\/path><\/svg>\n<\/div><\/a><\/div><\/div><div class=\"oxy-text-22-187 oxy-text sc-ins-vdiv\">\n\n<\/div><div class=\"oxy-container-22-190 oxy-container sc-ins-quote\"><p class=\"oxy-text-22-188 oxy-text sc-ins-quote-mark\">\n\u201c\n<\/p><p class=\"oxy-text-22-189 oxy-text\">\n\u10ea\u10dd\u10d3\u10dc\u10d0 \u10e9\u10d5\u10d4\u10dc\u10d8 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0\u10d0.<br><span class=\"sc-ins-accent\">\u10db\u10d8\u10e1\u10d8 \u10d2\u10d0\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d0 \u2014 \u10e9\u10d5\u10d4\u10dc\u10d8 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8\u10e1\u10db\u10d2\u10d4\u10d1\u10da\u10dd\u10d1\u10d0.<\/span>\n<\/p><\/div><\/div><\/section><\/div><\/main>","protected":false},"excerpt":{"rendered":"<p>Insights Ideas. Trends. Perspectives. We share knowledge, data and experience to help our partners and the industry make smarter decisions and build better. All Insights Market &#038; Trends Strategy &#038; Brand Architecture &#038; Product Communication &#038; Content Growth &#038; Sales Technology &#038; Innovation Market &amp; Trends The Rules of the Real Estate Market Are Changing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":23,"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":723,"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/pages\/22\/revisions\/723"}],"wp:attachment":[{"href":"https:\/\/sectorofficial.com\/ka\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}